Amorepacific Corporation is a South Korean beauty and cosmetics

chaebol A chaebol (, ; ) is a large industrial South Korean conglomerate run and controlled by an individual or family. A chaebol often consists of multiple diversified affiliates, controlled by a person or group whose power over the group often exc ...

, operating more than 30 beauty,

personal care Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye lin ...

, and health brands including Sulwhasoo, Laneige,

Mamonde Mamonde (Hangul: 마몽드) is a South Korean skincare and cosmetics brand owned by Amore Pacific. Mamonde was launched by Amore Pacific in 1991. The brand name comes from ''Ma Monde'' which is a combination of the words ''My'' and ''World'' in ...

, Etude House, AMOREPACIFIC and Innisfree. The firm was founded in 1945 by Suh Sung-whan and currently managed by Suh Kyung-bae, the son of the founder. It is the second-largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.

History

The company originated back in the 1930s, when Madame Yun Dok-jeong began selling camellia oil in the village of

Kaesong Kaesong (, ) is a special city in the southern part of North Korea (formerly in North Hwanghae Province), and the capital of Korea during the Taebong kingdom and subsequent Goryeo dynasty. The city is near the Kaesong Industrial Region close t ...

. Her second son, Suh Sung-whan, took over the business in 1945 and transformed the firm into a cosmetics

, naming it "taepyeongyang (meaning Pacific Ocean in Korean)". Suh Sung-whan handed the company over to his second son

Suh Kyung-bae Suh Kyung-bae (born January 14, 1963) is a South Korean billionaire businessman. He is the chairman and CEO of Amorepacific Corporation, a Korean cosmetics company founded by his father Suh Sung-whan in 1945. Early life Suh Kyung-bae was born i ...

in 1997. Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands. In 2000, the company established the Korea Breast Cancer Foundation. In 2002 the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded. In 2010, the company built a second R&D center. Forbes named AmorePacific one of the most innovative companies in the world.

Brands

*Aestura *Amorepacific *Amos Professional *Aritaum *Dantrol *Espoir * Etude House *Fresh Pop *Goutal Paris *Hanyul *Happy Bath *HERA *ILLIYOON * Innisfree *IOPE * Laneige *LIRIKOS *Makeon *

*Median *MIRAEPA *Mise-en-Scène *Odyssey *Osulloc *Primera *Ryo *Songyeum *Sulwhasoo *Vital Beautie *EASY PEASY *Bro & Tips *Be Ready

Campaigns

The Pink Run Plus Campaign has been under way for more than 20 years to improve breast health awareness.

References

{{SouthKorea-company-stub Chaebol Cosmetics companies of South Korea Manufacturing companies based in Seoul Chemical companies established in 2006 Companies listed on the Korea Exchange South Korean brands South Korean companies established in 2006